GIFT WITH PURCHASE PROMOTION RULES

PURSUANT TO ARTICLES 10 AND 11 PRESIDENTIAL DECREE 430/2001

GIFT WITH PURCHASE PROMOTION “APERITIF”

 

1. Promoter
The promoter is Dedimax S.r.l. Unipersonale with registered offices in street Mazzacurati 6, 42122 –
VAT 01322820356.

2. Delegated company
Delegated Company is Promosfera Srl, with registered offices in Casorate Sempione (VA) – 21011, street
XXV Aprile 56 C.F. – VAT 02250050024.

3. Products and brands promoted
The purpose of this promotion is to enhance the visibility of the 'Aperitif' collection by the EMME Marella
brand and to incentivize the purchase of products from the promoted brand.

4. Recipients
This promotion is addressed to:
MODE A
All end consumers aged 18 or over, residing in Italy or in the Republic of San Marino, who purchase the
promoted products during the promotional period, at participating retail stores.
MODE B
All end consumers aged 18 or over, residing or domiciled in a European Union member state, who make a
purchase through the dedicated e-commerce channel.

5. Purpose of the promotion
The purpose of this promotion is to enhance the visibility of the 'Aperitif' (collection FW/25) by the EMME
Marella brand and to incentivize the purchase of products from the promoted brand.

6. Period of validity of the Gift with purchase promotion
This promotion will take place from June 9 to June 22, 2025.
In detail:
MODE A: For qualifying purchases made at participating physical retail stores (hereinafter also
referred to as “stores”), the promotion will be valid from June 9 through June 22, 2025.
MODE B: For qualifying purchases made via the e-commerce channel, the promotion will be valid
from June 9 through June 15, 2025.

7. How to participate
All participants in the initiative who, during the promotional period, purchase at least one product from the
“Aperitif” collection by EMME Marella brand (see point 3) at participating stores or via the e-commerce
channel https://it.marella.com/, will receive a complimentary gift.

The prize will be delivered at the time of purchase.

8. Type and value of prizes
Depending on the purchasing channel, consumers will receive:
- For purchases made at participating physical stores, the complimentary gift will consist of either an
EMME pin or a cocktail voucher. *
*Please note that the type of gift provided is subject to availability at each individual point of sale.
- For purchases made through the e-commerce channel, the complimentary gift will consist of an
EMME pin with a unit value of €3.50.
A total of 300 “EMME pins” and 200 “cocktail vouchers” are expected to be distributed.
It is not possible to request an exchange or replacement of the prize, nor its corresponding cash value, for any reason. No compensation may be claimed for any damage resulting from the use of the prize.
The Promoter reserves the right to replace the advertised prizes with others of equal or greater value.

9. Delivery of prizes
The prize will be awarded at the time of purchasing the promotional products:
- for purchases made at participating physical stores, the complimentary gift will be handed out
directly at the checkout;
- for purchases made via the e-commerce channel, the gift will be included in the package together
with the purchased promotional product.

10. Territorial Scope
The prize initiative is valid in Italy and in the countries of the European Union.
The initiative is subject to the applicable regulations in force in Italy concerning prize promotions
(Presidential Decree No. 430/2001). In accordance with FAQ No. 6 issued by the Italian Ministry of
Economic Development, participation in this initiative is also open to other European countries, without
prejudice to any prohibitions imposed by local laws (it is the responsibility of each participant to ensure
compliance with the laws of their own country).
Participation from EU countries is also permitted in accordance with the principles set out in EU Directive
2000/31/EC, without prejudice to any prohibitions imposed by local regulations.

11. Advertising of the promotion
The Promoter will communicate the promotion through a dedicated newsletter, on the official website of
the Promoting Company, via social media channels, as well as through in-store communications and on the
website https://it.marella.com/.
This full terms and conditions of the initiative will be available upon request to the Promoter.

12. Conservation of the Rules
The above-mentioned statement concerning the regulations, drafted and self-certified pursuant to Article
10, paragraph 3 of Presidential Decree No. 430/2001, is intended for storage at the offices of the delegated company Promosfera Srl – Via XXV Aprile 56, 21011 Casorate Sempione (VA), where it will be kept for the entire duration of the initiative and for twelve months following its conclusion.

13. Warranties and mandatory procedures
This prize initiative is carried out in compliance with Presidential Decree No. 430 of 26 October 2001 and
in accordance with the guidelines set out in Circular No. 1/AMTC of 28 March, issued by the Ministry of
Enterprises and Made in Italy.

Delegated Company
Promosfera srl